If you’ve been worried about having your content scraped, some news from Google will come as a big relief. The search engine has gone a step further in its crackdown on low-quality content with a recent announcement that the algorithm’s ability to recognise original content has been improved. This means that scraper sites are likely to experience a drop in rankings, while sites pushing quality content as part of their organic search engine optimisation are likely to feel a benefit.
This new tweak is good news if you’ve been concentrating on your content plan this year. One of the annoyances of recent years has been scraping, which undermines the efforts of site owners to build up their site quality. If you’ve been working on your search engine optimisation blog, only to have its content scraped by twenty other sites, you’ve essentially wasted your time and money.
If the algorithm change does what Google promises, however, site owners can breathe a little easier. Having the algorithm pick out which site originally hosted the content will save a lot of time previously devoted to disputes. It does mean, however, that the days of syndicating content are in the past.
This change is a part of Google’s pursuit of content quality, which has been behind a large number of major changes this year, including the infamous Panda algorithm update. Sites which feature duplicated or syndicated content have suffered this year, with content sites such as Associated Content taking a big hit in the rankings. Talk to us at SearchEngineOptimisation.co.uk about your content plan.
